With this change, Promus re-invested in the Hampton Inn brand and began its change from a budget hotel to a middle-market limited service hotel to compete with their freshly sold former brand. In late 1989, after some financial difficulties, Holiday Corporation prepared to sell its hallmark Holiday Inn hotels and started the holding company Promus Hotel Corporation, which included Hampton Inn, Embassy Suites, and Homewood Suites. The first hotel was a two-story, exterior-entrance building with 128 guest rooms located in Memphis, Tennessee. Originally, the hotel chain was founded in 1984 as Hampton Inn, a budget hotel by the Holiday Corporation. As of December 31, 2019, the Hampton franchise includes 2,544 hotels in 30 countries and territories with 266,933 rooms. Hampton by Hilton is one of the largest hotel franchises in the U.S. Most Hampton hotels are independently owned and operated by franchisees, though a few are managed by Hilton. The Hampton hotel brand is a chain of moderately priced, budget to midscale limited service hotels with limited food and beverage facilities. Hampton by Hilton, formerly known (and still commonly referred to) as Hampton Inn or Hampton Inn & Suites, is an American chain of hotels trademarked by Hilton Worldwide.
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